🎙️ Welcome to The CEO and The Salesman Podcast!
In this episode, host Matthew Whyatt interviews Mareile Osthus, CEO of Humii, to explore her journey from a non-tech background to leading a cutting-edge tech company transforming the e-commerce customer experience.
Mareile shares insights on overcoming e-commerce challenges, understanding the full customer journey, and how Humii uses tools like online mystery shopping to improve post-purchase satisfaction. Drawing from her experience at The Iconic, she highlights the power of flexibility in startups, the rise of female founders, and the value of data-driven strategies in modern marketing.
💡 Key Takeaways:
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Thriving as a non-tech leader in the tech industry
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Identifying and solving customer experience challenges in e-commerce
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Why flexibility and mindset drive startup success
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The power of online mystery shopping for actionable customer insights
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Why the post-purchase experience is critical for retention and loyalty
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Lessons from The Iconic and trends shaping the tech world
📌 Chapters:
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00:00 – Introduction to Humii and Mareile’s Journey
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02:10 – Identifying Problems in E-commerce
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04:37 – Lessons from The Iconic
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08:31 – Establishing Authority in Online Experience
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10:56 – The Concept of Online Mystery Shopping
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14:29 – Understanding Customer Friction
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18:35 – Trends in the Tech World
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20:35 – Effective Marketing Strategies
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21:31 – Data-Driven Marketing Insights
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26:18 – The Importance of Post-Purchase Experience
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32:45 – Understanding Customer Experience Through Mystery Shopping
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34:32 – Learning from Experience: Reflections on Business Strategy
🔗 Links & Resources:
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🎧 The CEO and The Salesman Podcast: https://www.youtube.com/@TheCeoAndTheSalesmanPodcast
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🌐 Learn more about Humii: https://www.humii.co/
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💼 Connect with Mareile Osthus: https://www.linkedin.com/in/mareile-osthus-2abb849b/
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💼 Connect with Matthew Whyatt: https://www.linkedin.com/in/matthewwhyatt/
