Doing the market decider with Matthew was a revelation to us. The questions Matthew asked spoke to things we’ve always known, but never really analysed in a strategic way. We never really dissected the who, why and how of it all. Apart from highlighting some critical shortfalls in how we were going about trying to grow our business, one of the biggest revelations was that we weren’t focussing on our best target clients. We rediscovered what we were doing, why we were doing it, and how we were going to do it. Originally, we never really believed in marketing, and we didn’t want to invest in marketing. This process has changed us, mainly because it does work. For me it’s been a total turn- around – now I see the light.