Free webinar · Thursday 29 October
- Free live webinar
Why Your B2B SaaS
Growth Has Stalled
and What to Fix First.
When growth slows, it can be hard to tell whether you need better positioning, more pipeline, a stronger sales process or the capacity to follow through.
Join Matthew Whyatt, Tech Torque’s Chief Strategist, for a webinar that helps you work through five commercial constraints and identify where to focus first.
A clear diagnostic framework for B2B SaaS leaders who need to make the next commercial decision with more confidence.
Hosted by Matthew Whyatt. Chief Strategist, Tech Torque.
Thursday, 29 October 2026 · 11:30 am Eastern
Save your seat
The promise is straightforward: learn how to assess your market, message, pipeline, sales system and commercial capacity, so you can make a reasoned choice about what to fix first.
You’ll have a way to organise the symptoms, challenge your assumptions and decide what evidence you need before committing more time or budget.
Who this is for
This webinar is for B2B SaaS CEOs, General Managers and commercial leaders whose growth has stalled and who need a clearer starting point.
It is particularly relevant if:
From founder-led sales
You’re moving from founder-led sales towards a repeatable, business-led commercial operation.
No shared priority
Your team has several explanations for slow growth, with little agreement on the priority.
Before the next hire or spend
You’re considering more marketing spend or another sales hire and want to understand what that investment needs to solve.
The founder is still in the deals
The founder remains heavily involved in moving deals forward.
Strategy, marketing and sales
You need strategy, marketing and sales to work together more effectively.
No diagnosis required
You don’t need a settled diagnosis before attending. That is the work this webinar will help you begin.
The symptom can point you towards the wrong fix
A thin pipeline makes more lead generation look sensible. Slow deals can make sales training feel urgent.
Both may deserve attention. But a thin pipeline can also reflect an unclear target market or a message that gives buyers little reason to engage. Deals can stall because the sales process fails to help buyers make a decision.
The same visible problem can have different causes.
If you act on the symptom alone, you risk spending money on an improvement that leaves the underlying constraint in place. Before choosing another activity, you need to understand what is limiting progress across the commercial system.
What you'll learn
The webinar will help you:
- Separate symptoms from possible causes. Examine what weak pipeline or slow sales might be telling you before deciding on a response.
- Assess five connected constraints. Understand how market, message, pipeline, sales system and commercial capacity affect one another.
- Challenge the obvious next move. Test whether more leads, a new hire or a positioning change addresses the issue you actually face.
- Set a useful first priority. Identify where further investigation or action could make the biggest difference.
- Bring a clearer conversation back to your team. Use a shared framework to discuss the constraint, the evidence and the next decision.
The five constraints we'll work through
01
Market
Start with the buyers you are trying to serve and the problem they need to solve.
Assess whether your chosen market has a strong enough need for your product and a clear reason to act. A broad audience can make it harder to focus your commercial effort or understand why buyers respond differently.
Diagnostic question: Which buyers have the strongest reason to prioritise the problem your product solves?
02
Message and positioning
Examine how clearly you explain your value to those buyers.
Your message needs to connect the product to an outcome the buyer cares about. Positioning also helps buyers understand where you fit, what makes you relevant and how to compare you with their alternatives.
Diagnostic question: Can your intended buyer quickly understand why your product is relevant to their situation?
03
Pipeline
Look at how suitable buyers become active commercial opportunities.
Volume is one part of the picture. Relevance and consistency matter too. More enquiries may add work without improving revenue prospects if they come from buyers who have little reason or ability to proceed.
Diagnostic question: Are you creating enough suitable opportunities to support your revenue goals?
04
Sales system
Examine what happens once a buyer enters a sales conversation.
A repeatable sales system gives the team a clear way to qualify opportunities, understand the buying decision and agree meaningful next steps. It also makes progress less dependent on the founder knowing what to do next.
Diagnostic question: Can your team move suitable opportunities forward through a clear, repeatable process?
05
Commercial capacity
Assess whether the business has the time, skills and ownership to carry out its commercial plan.
Even a sound strategy needs people who can execute it consistently. Limited capacity can leave important work unfinished or keep decisions returning to the founder.
Diagnostic question: Does your team have the capacity and clear responsibility to execute the next stage of growth?
These constraints connect. The aim is to identify the one that deserves attention first, whilst understanding how the others may affect the result.
Why this matters now
If you’re deciding where to spend next, the diagnosis has an immediate use.
Adding activity before understanding the constraint can increase cost and workload without resolving what is holding growth back. Changing several things at once also makes it harder to learn which change helped.
A clearer first priority gives your team a more focused job and a better basis for judging progress. You can decide what to address, what to measure and what can wait.
Meet Matthew Whyatt
Matthew Whyatt, Chief Strategist, Tech Torque
Matthew Whyatt is Tech Torque’s Chief Strategist in software and SaaS commercial systems.
He has built, scaled and exited more than five technology companies, with experience spanning more than a hundred client engagements.
Matthew works with CEOs and General Managers of technology firms transitioning from founder-led sales to scalable, business-led commercial operations.
His work focuses on precision systems that connect strategy, marketing and sales as a unified engine. This webinar applies that connected view to a practical leadership decision: where to focus when growth has stalled.
Event details
Webinar: Why Your B2B SaaS Growth Has Stalled, and What to Fix First.
Platform: Zoom
Date
Thursday, 29 October
Time
11:30 am Eastern
Attendance fee
Free
Your Zoom link will be sent to you on registration.
FAQ
We already think pipeline is the issue. Will this help?
The framework gives you a way to examine that view. You can consider whether opportunity volume is the main constraint or whether market choice, positioning or sales execution also needs attention.
Is this relevant if our founder still leads sales?
Yes. The framework includes both the sales system and commercial capacity, making it relevant to leaders working towards less founder-dependent commercial operations.
Do I need to read the supporting articles first?
The supporting article sequence explores the same five-constraint framework. This page introduces each part so you can see the scope of the webinar.
Will this tell us exactly what to fix?
The webinar provides a framework for diagnosis. Your first priority will depend on the evidence in your business, and some questions may need further investigation.
The useful outcome is a better-grounded next decision.
Is the session a sales pitch?
The focus is on understanding the five constraints and applying that thinking to your own business. The webinar is designed to be useful in its own right.
Decide what to fix first
Bring the growth problem you’re trying to solve.
Use the five-constraint framework to examine where progress is breaking down and decide what deserves closer attention before you commit more resources.
Sales and marketing for software and technology companies.
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