Free webinar · Thursday 24 September
- Free live webinar · 60 minutes
The Pipeline Engine
Know Who's Ready to Buy Before They Tell You
Hosted by Matthew Whyatt. Founder of Tech Torque. Built a software business past $100 million in revenue and sold it.
Thursday, September 24, 2026 · 11:30am EST
Save your seat
This session shows you exactly how the Pipeline Engine works. It actively connects with your ideal client.
It delivers the exact content that engages them. It identifies companies showing signs they are ready to buy.
It puts your business in front of them before your competitors even know they are in market.
This session is worth your time if any of this sounds familiar
The pipeline looks healthy until it does not
Plenty of leads coming in. Good conversations. Then the quarter closes and the number is not there.
The sales process only works when you are in the room
Someone else runs the same call and it falls apart. You cannot scale a process that lives in your head.
Too much of the revenue comes from too few places
Referrals and a handful of key accounts. It has worked so far. You already know that is a risk.
Marketing spend has not matched the return
You have invested. The leads arrived. Something further down the funnel is eating them.
AI is moving the market and you are not sure you are keeping pace
Competitors are running faster. You cannot tell yet whether that is a real threat or noise.
You are filling the diary and still guessing which deals will close
Forecast meetings feel like theatre. You want a clearer read on what is real pipeline versus noise.
You want this before the month ends and it is too late to course-correct.
The Pipeline Engine: Four shifts that change everything
The breakdown usually happens inside the sales conversation. Marketing matters.
Most companies generate plenty of interest but still cannot convert it. Good conversations go cold. Proposals sit unanswered.
The Pipeline Engine fixes this. It makes your entire revenue system active instead of passive. Here is how it breaks down.
01
Active Connection
Most software companies wait for inbound. We show you what it means to actively connect with your ideal client before they have even started their buying process.
That precision changes everything downstream.
02
Precision Content
There is an ecosystem around every buyer that most sales teams never engage. You need to know who sits in that circle.
Then you deliver the exact content that will engage them. This is one of the most underused advantages in B2B software sales.
03
Intent Identification
Consistent revenue comes from knowing which companies are already showing signs they are ready to buy.
You should not guess based on form fills or email opens. We show you how to read those signals before your competitors do.
04
First-Moment Presence
How you package and present your solution matters more than most founders realise. It is not just what you sell.
It is how you frame it. You get in front of the buyer at the exact moment they are forming an opinion about who they will buy from.
Why more outreach is making it worse
We cover something called Compound Disinterest. It is the compounding effect of sending low-quality generic marketing messages.
The market is not short of volume. It is short of relevance.
When your outreach misses, it does not just fail. It actively trains your ideal buyer to ignore you.
We show you how to avoid it.
Who is running this
Matthew Whyatt, Founder, Tech Torque
I run a sales and marketing consultancy. We work only with software and technology companies.
Before Tech Torque, I built a software business to over $100 million in revenue and sold it. I have run the sales calls.
I have built the marketing teams. I have sat through the same painful conversations most founders are still having today.
I know what it feels like when the pipeline is full and the revenue is not.
I teach from experience. Not from a textbook.
Every framework in this session has been built and tested inside real software businesses. Including my own.
Turbocharge your pipeline
You will get frameworks you can apply to your own business immediately. There will be time for questions. I will be direct about what tends to work and what tends to fail in software sales and marketing.
This is not a one-hour build-up to a sales offer. You will leave with more clarity about your revenue engine than you came in with.
Duration
Approx. 60 minutes including Q&A
Date
Thursday, September 24, 2026
11:30am EST
Cost
Free
If you want to go deeper, I run complimentary Focus Finder calls. Forty-five minutes. One on one.
We look at where your revenue engine is breaking down and what to do about it. I will mention it at the end.
There is no obligation and no pitch during the session itself.
FAQ
Will there be a recording?
Yes. Everyone who registers gets the recording.
Whether you make it live or not.
The Q&A is the part you cannot get from the replay. Come live if you can.
Do I need to bring my team?
No. But it helps.
Founders who watch with their sales lead tend to get more out of it. You can act on it together the same week.
Is this really free?
Yes. No card. No upsell during the session.
What if I cannot make it live?
Register anyway. You will get the recording.
You will be first to know when the next session is scheduled.
How much of this applies if I am not in software?
The frameworks were built for B2B software and technology.
Most of it carries across to other considered B2B sales. The examples will not.
Save your seat
Register now. You will get a Zoom confirmation and calendar invite. If you cannot make it live, you will get the recording.
The Pipeline Engine:
Know Who's Ready to Buy Before They Tell You.
Thursday, September 24, 2026
Sales and marketing for software and technology companies.
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