Most business owners nod along enthusiastically when they hear about the Dream 100, and then never actually execute it, because it is work, it is not immediate, and there is always a sexier thing to chase instead.
Stacey Hylen has spent twenty five years watching that exact pattern, and she has also watched clients go from six figures to eight figures doing nothing more than the Dream 100 with genuine discipline.
Stacey was the second coach ever hired by Chet Holmes and worked directly alongside him until he passed away, later becoming Vice President of Consulting for the Tony Robbins and Chet Holmes Business Mastery program. She was named International Coach of the Year in 2016, is featured in the new edition of The Ultimate Sales Machine, and has a new book, Hidden Profits, on the way. She is also a certified AI consultant who thinks about the technology strategically rather than reactively.
In this conversation Stacey and Matthew get into why the basics still beat the shiny new thing every time, how to set the buying criteria so prospects are educated long before they reach your sales process, the billion dollar pen story that shows how a scrappy company can land a whale, why a marketing problem is so often really a positioning problem, and her SASI framework for using AI with a strategic objective rather than just scaling chaos. Stacey also shares the personal loss that shaped her mission to give entrepreneurs their families and their time back rather than hustling until they die.
If you sell to big clients, or you know your marketing should be doing more of the heavy lifting before the sale, this conversation is packed with things you can act on.
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🔗 CONNECT WITH STACEY HYLEN
LinkedIn → https://www.linkedin.com/in/staceyhylen
Website → https://staceyhylen.com
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🎙 THE CEO AND THE SALESMAN PODCAST
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