We build sales and marketing systems that work for B2B software companies.

We transform sales strategies for ambitious tech and SaaS companies to help them sell more to the right people.

Strategy and Positioning

We figure out who you’re for, what makes you different, and how to talk about it.

Market Definition & ICP

We identify the specific markets where you have an unfair advantage. We define your ideal customer profile (ICP) so you stop wasting time on deals you’ll never close.

Market Definition & ICP

Competitive Positioning

We map out where you sit against competitors and find the angles where you actually win. We’ll help you determine the real reasons why certain buyers should choose you over the alternatives.

Competitive Positioning​

Messaging Framework

We build the language that makes prospects pay attention. Clear value propositions, pain points that resonate, and proof points that back it up. One consistent story across sales, marketing, and your website.

Messaging Framework​

Demand Generation

We build the systems that put qualified prospects in your pipeline, consistently.

Content Marketing

We create content that solves real problems and builds trust with your target buyers. Strategic content that educates prospects, establishes your expertise, and moves them closer to a buying decision.

Content Marketing​

Outbound Campaigns

We design and execute targeted email and LinkedIn outreach that gets responses. Prospect lists built around your ICP, messaging that addresses real pain points, and follow-up sequences that book meetings.

Outbound Campaigns​

Paid Acquisition

We run Google, LinkedIn, and other paid campaigns that generate qualified leads, not just traffic. Targeting based on who actually converts, creative that speaks to buyer problems, and budget allocation that maximises return.

Paid Acquisition​

Lead Qualification & Nurture

We separate serious buyers from casual browsers and keep prospects engaged until they’re ready. Remarketing, automated nurture sequences, and clear handoff processes so sales focuses on deals worth closing.

Lead Qualification & Nurture​

Sales Enablement

We give your sales team the tools and processes they need to close more deals, faster.

Sales Process Design

We figure out who you’re actually for, what makes you different, and how to talk about it. Market definition, competitive positioning, messaging frameworks, and go-to-market strategy that gives you clarity on where to focus.

Sales Process Design

Sales Collateral & Tools

We create the presentations, one-pagers, and resources your team actually uses. Materials that answer common objections, demonstrate value clearly, and help prospects make decisions without endless back-and-forth.

Sales Collateral & Tools​

Sales Advisory

We work alongside your team on active deals. Pipeline reviews, deal strategy, negotiation support, and coaching on tough conversations so you don’t lose winnable opportunities.

Sales Advisory​

Content & Creative

We develop the messaging, materials, and stories that connect with prospects throughout their buying journey.

Website Copy & Design

We write copy and design websites that actually converts, with clear value propositions and benefit-focused messaging. Our goal is to make it easy for the right people to understand why they should care.

Website Copy & Design​

Case Studies & Customer Stories

We turn successful projects into proof that you can deliver. Real outcomes, specific numbers, and buyer challenges that resonate with prospects facing similar problems. We’ll help you build evidence that generates confidence.

Case Studies & Customer Stories​

Sales Presentations & Decks

We build pitch decks that move deals forward with clear problem-solution narratives, visuals that support your points, and flows designed for how buyers actually make decisions.

Sales Presentations & Decks​

Video & Visual Content

We produce videos and graphics that explain what you do without the jargon. Product demos, explainer videos, and social content that gets your message across quickly and keeps attention.

Video & Visual Content​

Marketing Operations

 We set up the infrastructure and systems that make everything run smoothly.

Marketing Automation Setup

We implement and configure your marketing automation platform (HubSpot, Zoho, etc.), including all the technical pieces that make automations and seamless demand generation work.

Marketing Automation Setup​

CRM Implementation & Optimisation

We get your CRM set up properly or fix the mess you’ve inherited. Pipeline stages that match how you actually sell, fields that matter, and workflows that keep data clean without making your team jump through hoops.

CRM Implementation & Optimisation​

Analytics & Reporting

We build dashboards that show what’s actually working. Lead sources, conversion rates, pipeline velocity, and campaign performance. These are the metrics you need to make smart decisions, not vanity numbers.

Analytics & Reporting​

Tech Stack Integration

We connect your marketing and sales tools so data flows where it needs to go. CRM to email, forms to automation, analytics to reporting. We eliminate manual work and make sure nothing falls through the cracks.

Tech Stack Integration​

Why tech companies trust Tech Torque

We understand the unique challenges of B2B tech sales and deliver precision-driven solutions.

We've been in your shoes

 Our founder, Matthew Whyatt, built and sold a software company that hit $100M in revenue. We’re not consultants who read about your problems in a case study – we’ve lived them.

We understand both sides

Most agencies know marketing or sales. We know both, and how they need to work together. We’ve built the systems, hired the teams, and closed the deals ourselves.

We know what works

No “growth hacking” or flavour-of-the-month tactics. We build repeatable systems based on what we’ve proven works for B2B software companies, not what worked for a DTC brand last quarter.

Our proof

This is what happens when you get it right.

We used work far too hard for too few results. You opened my eyes to what professional, buyer-centric selling is all about. We now focus only on prospects who will be successful with our software and we know how to handle those who don’t quite fit the mould.

Jacqui Jones
Jacqui Jones
Way We Do

I’m so pleased we brought you into our team. You’ve changed everything – prospecting, scripting, conversations and meetings, management and reporting.

Damien Papworth
Damien Papworth
Globital

The impact is phenomenal. We now have a clear picture of which buyer personas are best matched to what we do and how to engage them using individual pain points.

Russell Warren
Russell Warren
Milestone

Let's talk about your business.

Book a 30 minutes free strategy call with Matthew.
 
He’ll ask about your business, your challenges, and your goals. You’ll get clarity on what’s holding you back, whether we’re the right partner or not.